The consumer behaviour according to several factors such as cultural, social, personal, psychological and etc are vital to to every business.

Consumer purchase decisions actually depend on several factors at certain point. Just as I learned in 06/feb marketing class, some people in who are raised in Canada will prefer to drink “Canadian” beer rather than “Budweiser” which is from US. This indicates that even consumer behaviour on beer purchasing depends on personal attitudes at certain points.

This also explained some of my “consumer behaviour” towards some products. For Example: I NEVER purchase Japanese products if there are appropriate substitutes from Korean producer such as buying SamSung digital camera from Samsung rather than digital Camera from SONY. As well as from my family’s purchasing pattern, all the TVs I’ve seen in my house since I was a kid was SamSung but NOT sony or something else from japan.

However, why i’m using Mac from Apple but not any PCs from SamSung now?

In my opinion, there must be marketing within it. For example: Mac is better looking than any of Samsung’s laptop. This is not just styling of the product, but marketing. Apple is not only targeting people who does professional movie and music making by its Mac, but also people or students who wants good looking or simple looking laptop. If comparing the Utilities by price of Samsung’s laptops and Mac, you can buy a Samsung laptop with way better utilities with the same price as buying a Mac. In addition, from “A New Light at RIM” Frank Chuanzhi Song’s blog RIM lacks marketing comparing to Apple. This can lead to the conclusion that careful marketing analysis and marketing strategy planning brings huge profits for companies.