So, What is marketing to me? Well, since I read the text book, I have a general idea of what it is now. Since it is my first post, I will like to begin by writing about what marketing meant to me before I hit the books.
So what on earth is marketing to me?
Well, I would have responded as follows: Marketing is (1) A beginning to a new idea, product, concept to advertise (2) setting price to a product by evaluating the value of the product/service to the customers (3) planning how to make the product or service easily accessible to the consumers (4) evaluation of the whole plan through collection of data e.g. surveys
Now…. I have lived in quite a few countries, including the states, Japan, Australia, Britain, and one thing that I have noticed is that the way in which products and services are marketed very differenty; most likely because the cultures, lifestyles and core values of the people differ in each country. In addition to sharing personal views and observation of marketing and its applications, I hope to take advantage of my background and write about marketing in countries outside of canada and perhaps also discuss about the differences and similarities of the different marketing approaches in different areas of the world.