So, first I would like you guys to know that Im a sweet tooth. I could not survive a week without Ice cream. I could probably have it 3 times a day (even though I don’t considering how unhealthy it would be to actually have it 3 times a day).
Having said that, I was browsing on youtube and searching for ice cream adds and I happened to come across this particular ice cream add:
Apparently this add is an advertisement of an ice cream created by a company by the name of Migros, which is a company running many branches of supermarkets.
This particular advertisement caught my attention since it had a significant lasting effective. The degree to which the advertisement effected me could be explained by the fact that I, a big sweet tooth, did not want to have ice cream for over a week after watching this commercial. To be honest, I was quite impressed at how much an advertisement under 40 seconds could have such a durable effect.
As you may have noticed through watching the advertisement, this commercial has sexual implications. I am not aware about how successful this advertisement was in terms of expanding the sales of the ice cream. I, however, think that the company should not have used sexual implications to advertise this product. There are many advertisements out there with sexual implications and I do admit that sometimes it catches the attention of the audience effectively. In this particular case, however, the product that is being advertised is a food product. Under common sense, I think that people do not like to bring up sexual topics when eating.
Perhaps the reason why this commercial came across as such a surprise to me is because I come from Japan where the law is strict about broadcasting of material with sexual implications. For example, I have never seen any add advertising condoms in Japan. Even with the consideration of my background, I think that this company should have been more aware of the context in which they use sexual implications to promote the food product.