Thinking about getting a pair of boots for you and your loved ones? Want to keep warm even in the cold rainy and snowy weather? I guess the first thing comes to your mind would be UGG boots. If you are thinking that way, then that’s too LAST YEAR!
Have you ever noticed that there is a new product-line coming out this winter? The UGG x Jimmy Choo boots! YES! That’s exactly what you are getting this year! Let’s check them out first: 
Aren’t they COOL enough to match your new blazer or jacket? Have you ever thought about how they become so successful in selling?
UGG x Jimmy Choo has not only create value for the boots itself, but also added value to a pair of shoes. Think this way: the regular UGG boots are $150-300, and the cross-over ones are around $525-725. It is just of pair of UGG becomes more stylish and charming, and the difference in price is more than $100!
UGG x Jimmy Choo is also making good use of the marketing mix, especially in pricing and promotion strategies. People didn’t give up buying UGG because it is more expensive, in contrast, those boots are becoming more and more popular and wanted. Marketers have determined the price carefully this time according to the potential buyers’ belief.
Now I’m thinking about maybe getting one pair for myself too…