This is not a sentence in the textbook, but through my own experience, that’s something I would tell people what I feel about today’s marketing.
“Location! Location! Location!” is so yesterday!
Just a simple example would explain everything: Let’s take BMW for example. As winter is coming, BMW is following up with customers in Canada by sending them Cold weather tire coupons, and trying to persuade people to get their cars new tire this winter. The cold weather tire is not only having better performance than the regular tire, it is also safer to drive in winter.
Timing for now is also about the Year End Sale! Just check out how accurate BMW group is when letting people know about their special offers: 
the good thing about having a Year End Sale is that, it is actually a win-win situation. BMW gets to get rid of their inventory, in order to have more space for new arrivals next year; customers gets to drive their dream car back home at a lower price.