Hey! Watch out! Starbuck’s xmas is coming!!!
Recently Starbucks are now promoting their ‘holiday drink collection’, which are very popular. Here is a picture of all the charming holiday drinks, enjoy!
Starbucks is doing so well on their marketing, there are never a gap in between their advertisement campaign. They made a very good use of all their marketing strategies, and made good use of the marketing mix.
They promote their products well in advance, e.g. the holiday drinks collection is on the market one month before the holiday. They priced their products at a higher level than the regular ones, but it’s not more than $1’s increase, which most people would be glad to try for the new drinks. Their placement of the new drinks are all over the world, not only in North America, where people celebrate christmas, but also in Asian area. They promote their drinks not only in-store but also on website, or on Facebook, Twitter etc,.
So why still sitting there? Go grab your OWN Starbucks’ holiday drink! Celebrate your christmas with more flavors added! My favorite drink @ Starbucks is: Soy Caramel Brulee Latte! Ssssshhhhhhhh….