With the recent release of the iPhone 5C to target the mid-segment mobile market, Samsung will also launch two new smart phones in India this month. Priced at about Rs 5,000 – 15,000 (around $80-$240), the new phones will target the mid-end to high-end market and will also offer access to local languages like Hindi, Punjabi, Tamil, Bengali, Telugu, Kannada, Malayalam, Marathi, and Gujarati. Samsung holds about 49% of market shares in India’s smart phone industry, offering 17 different phones from the Samsung Star to the S4, and hopes to attract non-English speaking customers. Vineet Taneja, a representative from Samsung, said that the “competition now in the smart phone market is how to make the phone size small without compromising on the screen size,” just days before the launch of one of Samsung’s largest and most high-end phones, the Galaxy Note 3. However, Samsung has long neglected the market for Phablets in India although, as The Times of India points out, “Indian consumers love Phablets.” While Apple does not have any Phablet sized phones as of yet, Samsung has a clear advantage over other brands in not only innovation, but also owning a large share of the smart phone market.