One year ago, if someone would ask you what Candy Crush is, you probably would not know the answer to that question. Fast forward to today, and the game became insanely popular. In just 365 days Candy Crush has been played 150 billion times, and became #1 on all mobile gaming platforms as well as Facebook.
Candy Crush, level 271
The success behind this very simple game is addiction, the game is so incredibly addictive that many users have reported that the game has taken a toll on their personal lives or work performance.
King, the creator of the game is taking advantage of the addictiveness, and cashing in on it. It is estimated that the daily revenues from the game are around $900,000. This huge amount is very unusual for a mobile game which is free. However the way the game is constructed pushes many players to pay a dollar or two in order to advance to the next level.
Is this the new model for mobile games? Pushing their users into getting an easy way out? Since Candy Crush is experiencing such astonishing results, we should expect to see free games adopt this kind of a model more often in order to increase their profits.