Can anyone save Bruiser’s mom?

Bruiser, star chihuahua of Legally Blonde 2 (sequel of 2001's sleeper hit Legally Blonde)



After watching Legally Blonde 2, I asked myself, “Is this true? Can corporations really turn a blind eye to animal cruelty in the name of generating greater profits?”

When I typed ‘animal testing’ into Google and scrolled through the results, I was shocked at finding Iams’ name in a headline. Unfortunately for Bruiser’s mom (and dad, aunt, second cousin, etc…), it became apparent that there were numerous cosmetics, drugs, and even pet food companies that conducted animal testing in laboratories. As I dug deeper into the Iams mystery (how could a company whose mission is to “enhance the well being of dogs and cats worldwide” fund cruel research labs?), I found that Proctor & Gamble, Iams’ owner, had subsequently become the target of wrath by animal advocacy groups.

U.S. based PETA launched www.iamscruelty.com after footage of sick, dying, and surgically altered dogs and cats in the Sinclair Research Centre was released. Allegedly, P&G funds such animal experimentation to advertise “new (chemical ingredients)” and “improved (products)” in the hopes of exciting sales.

This ethical issue is not just one for animal lovers; it’s important that consumers know what’s behind the brand and make informed decisions.

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Ask Yourself:  are the lives of hundreds of animals meaningless?