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Shannon discusses an interesting topic in her blog about Apple’s success and loyal customer base as a result of maximizing its value proposition.  Not only does Apple stand out for its innovative, quality and aesthetically-pleasing technology, the company has associated an experience to its products which could be its point of difference.

The successful use of the Value Proposition Canvas has led to the creation of the “Apple Ecosystem” as this article describes.

ec·o·sys·tem: (n) a system formed with interconnecting & interactive parts

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For instance, the newly released Apple watch must be used in conjunction with an iPod or iPhone; It compliments existing products instead of of being a stand-alone product. Stephanie discusses how Lululemon has diversified from workout wear in order to dominate the woman’s closet. This is comparable to Apple, as they are branching out into all facets of life, from exercise, to entertainment, to potentially transactions.

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This is a smart business strategy because Apple makes it easy for customers to adopt their technology and ensures all customers’ needs and wants are satisfied. Most importantly, this increases consumer reliance: “the more they are locked in, “the more they must stick with Apple.” This is where it is crucial for Apple to consider ethics as many stakeholders would be jeopardized by a security breach.