Image Source: The Economist
The tragedy of the Rana Plaza Garment Factory reflects the ignominious practices of the retail industry. This article condemned the disaster as “the worst [accident] in the garment industry,” for the killing of at least 400 workers.
I believe that these recurring disasters will act as the catalyst for change; economy and commerce must exist for a great purpose than to make profit. I recommend that the clothing companies establish supportive programs for the labourers to increase productivity therefore accomplishing financial goals. The Western companies could implement higher wages, workplace environment standards and providing healthy meals to help their workers meet their basic needs. The increased revenue generated as a result would allow the companies to invest in infrastructure or company growth.
Image Source: Google Images
Ironically, these “cutting corner” scandals make companies pay the higher price of compromising brand reputation. Not only do I think this breach will affect Joe Fresh and Loblaw’s ability to market their products to the Western consumer, the company creates pains for the consumer through unethical practices in two key ways which is disadvantageous: guilt of condoning this activity by purchasing their products, and contradicting the global push for human rights that most consumers support instead of promoting. This would prevent the clothing companies from generating revenue to sustain the company in the long run.
Image Source: Google Images