Shopping has never been easier with the advent of online shopping, we are just a few clicks away from spending on our favourite pair of Jimmy Choos or that exquisite Cartier watch we set our eyes on, all in the comfort of our own home. With the internet accessible by everyone worldwide, distance is just another number. Now, Burberry provides live streams of its clothing lines during the fashion week, and customers are able to order apparel even before the show had even finished. The apparel will be delivered right to your doorstep in 7 weeks, a drastic decrease from the previous 4-6 months. Isn’t it awesome?
With the internet, entrepreneurs who do not have the capital to start up a brick-and-mortar shop of their own capitalize on the vast audience of the internet. Afterall, which shopping mall could be as big as the online mall. In Singapore, young entrepreneurs as young as the age of 14 start up their own blogshops, and even start manufacturing their own apparel because the cost to start up an online shop is virtually nothing.
Using social media and the internet to advertise is increasingly being a popular option, and as fashion retailers turn their focus to online shopping, will the traditional brick-and-mortar shops cease to exist in the near future?
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