COMM296 Assignment 1

Hello!! Its strange how I’ve had this blog since last year but I haven’t formally introduced myself! My name is Elizabeth Zhang, 2nd Year Commerce student studying in the Sauder School of Business in UBC. I’m from a sunny island called Singapore, which is 10000 miles away from Vancouver! My hobbies include playing squash, iceskating, and shopping! The reason why I’m taking Marketing is simple, I want to learn more about it and what it requires, the brain behind all the advertisements we see on print media, how do we reach out to our target audience with an impact etc. If we take a closer look, we find that marketing has a strong presence and impact on our daily lives – the television advertisements, newspaper ads, posters we see all around campus. Being a consumer, I have been a victim of guerilla marketing strategies which urges me to buy things that I do not need. Apple’s marketing strategy intrigues me. Everytime Apple introduces a new product (eg, the iPad2), the way they market their product implants this “NEED TO HAVE IT” seed in the minds of their consumers and thus, their products sell like hotcakes. I hope to have a better idea of marketing at the end of this course and understand how consumers tick 🙂