Following the hype of the new launch of the Apple iPad 3, and a whopping record of more than a million preorders for the iPad 3, beating the iPad 2, I was puzzled as to what is it about the Apple’s branding such that they have such a huge sense of customer loyalty?
The first thing that came to my mind is their advertisements:
From their respective advertisements, I came to conclude that Apple’s brand personality is Simplicity. They thrive on being simple, as illustrated by their simple white advertisements, that come with a strong impact, albeit having minimal words. Apple’s brand strategy puts the customer’s brand experience as their centre of focus. This strategy resonates through their advertisements (pre-purchase), the customer service that is available (as seen from the number of friendly sales staff available at every Apple store), and the user experience (post-purchase). More recently, they introduced the iCloud which seamlessly integrates all Apple products together, making the transferring of data for Apple users much less of a hassle.
As seen from Apple’s timely release of launches and clearly delivered brand messages to the users, Apple is well ahead in brand management. After successfully rolling out their product to the world, Apple continues living up to its name by delivering exceptional user experiences through their user-friendly interfaces. This helps to build their brand equity which in turn increases brand loyalty.
Apple’s carefully thought out brand strategy is part of what makes it such a strong brand, and I hope to be continuously amazed by their innovative products.
Here are more advertisements that I found online that illustrates Apple’s Simplicity at its best!
