Ellen Tsang

I was watching a music video on Youtube when I came across this ad by Google.

The 90-second Chrome commercial below, which aired Tuesday night on Glee, helped raise national attention for the “It Gets Better Project”, a project was started by gay rights activist Dan Savage, encouraging struggling LGBT teenagers to have a more positive outlook on life. The ad has been viewed more than 1.6 million times on YouTube, surpassing even President Obama’s own “It Gets Better” clip by about 300,000 views. It has won first place in GLAAD List of 2011’s Best Gay-Friendly Ads according to Adweek. In a way, this could be an example of socially responsible marketing taken to another level. This is a great example of a company which doesn’t only try to sell it’s product in it’s commercial, but instead uses its commercials to send a message out to the world in hopes of shaping a better society. This ad had a positive emotional impact on me, my respect for Google has grown even more! Go Google. : )