Posted in E-Marketing, Marketing on Nov 17th, 2013 Comments Off on How to Create a Profitable Google AdWords Campaign Part 2: Don’t Waste Your Dough! – Max CPC & Competitor Intelligence
Continuing from my previous blog post about AdWords, today I will be talking about how to make the most of your budget and refine your AdWords campaign by calculating your Max CPC (cost per click) and benefiting from competitor intelligence. Eliminate wasted spend and save your dough for other good uses! Nobody has an infinite amount […]
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Posted in E-Marketing, Marketing on Nov 13th, 2013 Comments Off on How to Create a Profitable Google AdWords Campaign Part 1: Choosing The Right Keywords
What Is Google AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. For example, if you search ‘Shoes’ in Google, various ads will show up on the top and the side of the page, like the ad for […]
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Posted in E-Marketing, Marketing, Social Media on Nov 13th, 2013 Comments Off on How Twitter Contests Help Maximize Business Growth
There are many free tools, apps and features on Twitter that will help different businesses boost their income and reputation. Among these are Twitter contests where people can learn more about your company while increasing your engagement volume. These are also free and you can gain a huge following in just a few days, sometimes even just minutes. So How Can […]
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Posted in E-Marketing, Marketing, Social Media on Nov 13th, 2013 Comments Off on Using A Social Media Triage To Plan Ahead (Plus Importance of Tone!)
My team and I have recently come across a little hurdle: our client was hesitant to utilize social media, despite the fact that many of his competitors had already dived in. Why? Fear for lack of control. His concern was: “If there are negative comments, what should we do?” The first step to this? Plan […]
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Posted in E-Marketing, Marketing, Social Media on Oct 27th, 2013 Comments Off on How To Go Viral?: Supreme Guide to Creating Viral Content
If you are a YouTuber, blogger, curater, or any other type of content creator in today’s vast social media universe, you will know that a viral hit can mean everything. Creating viral content isn’t easy no matter how you look at it. (Though sometimes, if you are lucky, you may create viral content by chance.) […]
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Posted in Marketing on Oct 17th, 2013 Comments Off on The Top 25 Lessons Learned in Membership Marketing
What is Membership Marketing? Membership marketing is the acquiring, engaging, upgrading, and renewing of members – it is the cornerstone for associations and relationship driven organizations. These can include clubs such as the Kowloon Cricket Club (KCC) in Hong Kong, where members have to pay an annual membership fee to use the club facilities and […]
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Posted in Design, Marketing, Social Media, Website on Oct 13th, 2013 Comments Off on 55 Examples of Beautifully Integrated Social Media Links in Web Design
To give us some ideas of how we might integrate social media links in our next project, Gisele Muller @ Web Design Ledger has kindly put together a collection of 55 Examples of Well Integrated Social Media Icons in Web Design for our inspiration. “I believe that everybody already understands the importance of social media, […]
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Posted in E-Marketing, Marketing, Social Media on Oct 12th, 2013 Comments Off on The Rise Of Social Commerce, And How It Will Completely Transform The Way We Shop On The Internet
For too long, e-commerce has been all about how fast a customer can get in and out of a site to complete a purchase. Immediate gratification has helped turn Amazon into a retail giant. But now, companies are trying a new approach — social commerce. Social commerce is all about inspiration and product discovery. As […]
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Posted in Marketing on Oct 12th, 2013 Comments Off on Unconventional Advertising: How To Make Your Brand Stand Out
How can marketers make their brand STAND OUT in a world where global advertising generates roughly $475 billion every year, and the average city-dweller sees 5000 advertisements per day? Minute MBA shows us some of their insights. Key Takeaways Product Placement – For example, Apple’s products appeared in 891 television shows. How did they […]
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Posted in Business, Design, E-Marketing, Marketing, Technology, Website on Oct 6th, 2013 Comments Off on 40 Beautiful Corporate Websites
In today’s marketplace, every company needs an effective website. Of course, the purposes and needs of each company’s site will be unique, but every company should have a site that presents a professional image to visitors. That image should also be an accurate representation of the company and should work with other branding efforts to […]
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