Ellen Tsang

I was just browsing Adweek when I came across this ingenious magazine ad by Peugeot.

Hit the front end of the Peugot on the opening page, and an actual airbag inflates on the spread inside. Ad agency Loducca made 50,000 of these things for a Brazilian magazine.

The only problem I see would be if people didn’t know what it meant by “Hit this spot” when they see the ad in the magazine, since they most probably haven’t seen any ad like this before. There is also the risk of it breaking but good packaging should be able to solve that.

Since it’s interactive and definitely different from other magazine ads, people would certainly remember Peugeot’s brand name after seeing this.

See it here!