Bodyform Tells Men The Truth About Periods
Sep 28th, 2013 by ellentsang
After a man called Richard Neil posted a comment on Bodyform’s Facebook page accusing the feminine-hygiene brand of misleading him about just how fabulous periods are, Bodyform decided to hit back.
It responded with aplomb, uploading a video featuring fictional chief executive Caroline Williams explaining to Neil that the feminine-hygiene industry has indeed been protecting poor, unwitting men from the reality of how it really feels to be a woman. The video admitted that brand’s prolific use of skydiving and mountain bike-riding in its ads was actually metaphorical, an illusion used to represent periods because men ‘can’t handle the truth’, and quickly became a viral hit.
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