Ellen Tsang

On April 1st, Poo-Pourri launched a 30-day cause marketing campaign via social media, “Hunger Stinks! Poo-Pourri Gives a Crap!”. (Not an April Fool’s joke!) The campaign instigated call-to-action by inviting viewers to check out Poo Pourri’s Facebook Page.  For every new Facebook ‘like’ through April 30th, Poo-Pourri will give $1 to the North Texas Food Bank, a member of Feeding America.  Poo-Pourri received close to 500 Facebook ‘likes’. However, Poo-Pourri founder and CEO Suzy Batiz felt it was imperative to donate more. As a result, Poo-Pourri donated $10,000 to the North Texas Food Bank Thursday May 2nd. In terms of obtaining ‘likes’, the campaign was not amazingly successful, possibly due to the short duration of the campaign and the fact that it was mainly focused on Texas. However, in terms of giving back to the society and increasing positive public relations, their campaign was a success and ultimately raised brand awareness and enhanced consumer perception of the brand.

Hunger Stinks! Poo-Pourri Gives a Crap!

Related links:

Poo~Pourri Fights Hunger in Texas with their Hunger Stinks Campaign