Ellen Tsang

How can marketers make their brand STAND OUT in a world where global advertising generates roughly $475 billion every year, and the average city-dweller sees 5000 advertisements per day? Minute MBA shows us some of their insights.

Key Takeaways

1. Product Placement – For example, Apple’s products appeared in 891 television shows. How did they do it? By simply sending free products to the right places.
2. Tapping Into New Senses – Scent dispensers can be found at train stations, on buses, and more, dispelling scents along with advertisements. Dunkin’ Donuts reported a 29% sales increase at locations situated near scent marketing dispensers.
3. Entertaining Where No-one Has Entertained Before – Captive Media has developed urine-controlled video games at men’s urinals which are installed in washrooms to entertain and advertise to men who answer nature’s call. A hilariously unique way of advertising!