Ellen Tsang

“From Black into Darkness, shadows sees follicles bent and broken; and slivers and sparks as Dark and Dandruff collide. RAGE! Rage against the breathe of fear! Now frozen… silence marks the dance macabre. Into the Darkness, the Icy Blackness follows!”

The first time I watched this ad I thought it was some funky movie trailer. I laughed so hard at the end when I realized it was a shampoo advertisement.
The Clear Shampoo ad, “Ice Arrows” is clearly not just the average shampoo ad you see on TV where pretty girls swish their hair back and forth.
It has even been chosen by AdFreak as one of the ‘ 25 Most Epic Ads That Aren’t Apple’s ‘1984’‘.

Icy Black Warrior

Nowadays, with so many different commercials bombarding us 24 hours a day, it’s extremely difficult for marketers to attract our interest and win share of customer from competitors, especially with the rapidly increasing technologies in The Digital Age allowing e-marketing all over the Internet, Facebook and Youtube.  With its dramatic and hilariously random voiceovers and its thrilling graphics, Clear’s “Ice Arrows” does a superb job of just that: it grabs our attention and leaves us with with a lasting impression that is hard to forget.

Defeated Dandruff!

Launching this truly atypical and entertaining commercial has allowed Clear to create a buzz amongst viewers and benefit from word-of-mouth marketing. Perhaps to really stand out from competitors, marketers really need to create something downright epic.

Watch the Icy Black Warriors defeat the evil Dandruff here!