Ellen Tsang

To effectively manage a project with very little mistakes, you must make it a priority to plan. Whether you are developing a website for personal use or a corporate one for e-Marketing or e-Commerce purposes, diving into the development process with not a single clue as to what elements go where or how certain aspects […]

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After all the poopy humour below (See Poo-Pourri Posts), let’s talk about something more serious, but equally interesting and relevant to the marketing world. Group buying, also known as collective buying, is a form of e-business that offers products and services at significantly reduced prices on the condition that a minimum number of buyers would […]

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After a man called Richard Neil posted a comment on Bodyform’s Facebook page accusing the feminine-hygiene brand of misleading him about just how fabulous periods are, Bodyform decided to hit back. It responded with aplomb, uploading a video featuring fictional chief executive Caroline Williams explaining to Neil that the feminine-hygiene industry has indeed been protecting […]

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On April 1st, Poo-Pourri launched a 30-day cause marketing campaign via social media, “Hunger Stinks! Poo-Pourri Gives a Crap!”. (Not an April Fool’s joke!) The campaign instigated call-to-action by inviting viewers to check out Poo Pourri’s Facebook Page.  For every new Facebook ‘like’ through April 30th, Poo-Pourri will give $1 to the North Texas Food […]

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WARNING: The following post contains poo-related humour. You have been warned. Have you ever had the urge to do your business in public, at work, school, or even at your lover’s place? Not to worry. Now, you no longer have to fear the possibility of your lasting stench stinking up your reputation or relationships. Everyone knows […]

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I was just browsing Adweek when I came across this ingenious magazine ad by Peugeot. Hit the front end of the Peugot on the opening page, and an actual airbag inflates on the spread inside. Ad agency Loducca made 50,000 of these things for a Brazilian magazine. The only problem I see would be if […]

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Reading Heidi’s blog post has invoked me to start thinking about the increasing number of companies out there promoting unhealthy concepts about body image to the public. The increasing number of young girls with eating disorders induced by the social-media-generated idea that “thinner is better” is bad enough. Now the mass media is sending out […]

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I was very saddened when I heard about Steve Job’s death – he was truly a leader of innovation who has undeniably changed our lives and how we interact with technology. As Erin mentioned in her blog, with the passing away of Steve Jobs, many people wondered if Apple would lose its touch (no pun […]

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I was watching a music video on Youtube when I came across this ad by Google. The 90-second Chrome commercial below, which aired Tuesday night on Glee, helped raise national attention for the “It Gets Better Project”, a project was started by gay rights activist Dan Savage, encouraging struggling LGBT teenagers to have a more positive […]

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Possibly one of my favourite ads ever – Pantene Chrysalis. Usually when you get interrupted by ads when you’re trying to watching something on TV or Youtube, most people would find ads bothersome and can’t wait for it to be over. But for Pantene Chrysalis, I was completely engaged by it. Probably the only commercial […]

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