Month: October 2010

Water is a resource many of us take for granted. Take a quick look at this video to check out what others are saying about the water crisis:

I have some mixed thoughts about html emails. Do they actually cause people to read them more than plain text emails? How about thinking in terms of business people – lots of companies set up email so they can only read emails in plain text. Of course, students like myself at University have the ability to receive very high tech looking html emails, but that doesn’t mean everyone around the world prefers or has the ability to receive these emails. When you don’t have html reading abilities the html emails show up as html codes – Lame-o! Check out this link to read up a bit more on html email campaigns.

Personally, I don’t really know what I prefer – html or plain text. I find if the email is straight to the point and doesn’t have a whole bunch of paragraphs I will read them. What do you think or prefer? See what this persons blog has to say about it.

If you are unfamiliar with html emails, take a look at this html email tutorial:

After last weeks blog post I decided to do a little bit more research into what causes consumer’s to buy the more expensive alternative between two products. The term can be called “masstige”, which have the following characteristics “(1) They are considered luxury or premium products and (2) They have price points that fill the gap between mid-market and super premium.” I guess we can think about these type of products not only as items you would buy at the grocery store, but almost any product available. Think about the jeans you are wearing, the food you eat etc.

Here’s some more info about it from another blog:

“Why is this trend important to senior marketers?

Democratization of brands is strongly associated with higher market share and margins. It drives value and makes brands more resilient. Plotting your brand in the continuum of Masstige hierarchies can reveal new insights on how to optimize brand value and strengthen pricing strategies.”