Elling's iDeas

I think Captain Morgan’s has some of the best commercials. They clearly target a certain group of consumers, which is men who want to be a little bit rough and like to have a good time. Another aspect they do well on is their timing and placing of adds on TV’s – usually during football […]

Although not many Canadians actually care about football, I think we should be aware of what’s going on. On Saturday the Montreal Alouettes stole the grey cup out from the Saskatchewan Roughriders’ feet. It was a good game though. I wasn’t sure if Montreal was going to take it two years consecutively. It was kind […]