Elling's iDeas

Innovative packaging solutions for all sorts of products are very powerful marketing tools.

In the summer I worked for a plastics packaging manufacturer as Marketing Coordinator, responsible for a variety of marketing initiatives promoting their products.

You probably don’t pay too much attention to the packaging of the everyday products you use, but they play a crucial role in the consumer’s purchasing decision. Think about – say – No Name brand or 725 Originals or Life brands. They purposely package their products with “simple designs” that don’t look too expensive, and usually cost less than the competitors. Which consumer’s are they targeting with their “simple design” for less campaigns? Quite obviously they are targeting people who are on budgets or people who are interested in saving money.

As I said before, I worked for a plastic packaging manufacturer (check out their website : http://www.layfieldpolyfilms.com/pages/packaging/default.aspx). As it turns out, printing a simple design such as No Name brand isn’t much (if any) cheaper than printing a package with crazy – futuristic looking – graphic designs. I find it very interesting how they can target such a specific group of people with the simple designs they choose.  We must keep trying to “get in the head of our customers”.