According to the research, Apple continues to be the iPhone which did $13.3 billion in sales for the June quarter. Apple decided to cut off the price of iPhone 4 to be an half of price, $99 in order to boost the sales before the new generation: IPhone 5 comes into the market. According to the article I read, there are three steps of Apple Business strategy for 2011. First they fertile platforms, second to introduce derivatives with incremental appeal and third step is to create the next exciting platform. Apple’s ability to align marketing strategy and business strategy with product development leaves competitors in the dust as business continuity strategy.According to my observation: For many customers, once they enter the Apple family, they want to have more due to the attractive and unique appearance of Apple products. Apple usually advertises a lot to show the high-tech functions before a new product comes in the market, in order to catch customer’s attention. People will wait for the new product with high expectation and once the new product come onto the stage, people want to have it as soon as possible.

Avco Environmental Services is a small, toxic waste disposal company. It has a contract to dispose medical waste from a local hospital. However, some of the waste was actually disposed in a local landfill; the company can save lots of money from the transportation and disposing technology of toxic wastes. This practice is illegal and can cause threaten to public health. Avco noticed the problem but it determined to ignore it. Avco thought if the problem is being exposure, their competitors will get more opportunities and therefore, they will receive bad reputation and less profit.

As far as I am concerned, this action violates the business ethics. It ignores the public health in order to make more profit and have fewer costs. The company only cares about its own profit. Avco Company should deal with the problem as soon as they find it. Business ethics is the basic principle for a permanent firm.

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