Throughout the years, Tim Horton’s has become a part of the Canadian national identity. On August 16, Burger King and Tim Horton’s announced their $11.4 billion merger. As expected, this disappointed a large portion of the Canadian population. However, this is not the first time Tim Horton’s has shared ownership with another company. Wendy’s International Inc. purchased Tim Horton’s from 1995 to 2006. The union of both companies has raised fear among supporters who believe the change in proprietorship will alter Tim Horton’s quality and ambience. Controversial articles regarding this issue have invaded the news worldwide. On one side, supporters believe the alliance will enable Tim Horton’s to transition from being an iconic Canadian brand into an iconic global brand. At the same time, no major change should occur within Canada. Essentially, such union brings benefits to both sides. Tim Horton’s gets the chance to boost its brand internationally and both companies get the chance to compete more effectively against McDonald’s and other large franchises. Ultimately, it is a matter of choosing between the brand’s global expansion and the brand’s meaningful connection to Canadians. Both sides make convincing points, but in the end it is about preserving the Canadian identity.
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The role of ethics in business is unquestionable. However, it is consistently overlooked by many companies. Such is the case with Nestlé Waters Canada, the largest bottled water seller in British Columbia. Nestlé Waters Canada currently engages in unethical behavior since the government does not require the company to measure and report water withdrawal. The company’s well draws water from the same aquifer occupied by 6,000 residents. Basically, the company is selling back water that it obtained for free and is already available to people.