When I had to do my comm 101 presentation, I suddenly realized that I am going to elaborate stuff on endorsement, so might as well blog about it.
Take a look at Nike, for instance. This famous shoe manufacturer have endorsed tons of athletes around the world. For instance, Lebron James, Michael Jordan, Carmelo Anthony, you name the rest.
http://www.examiner.com/images/blog/EXID8310/images/air-jordan.jpg
http://files.nireblog.com/blogs1/seven/files/kaka_adipure.jpg
And for adidas, you’d see Kaka, Dwight Howard, Kevin Garnett, etc.
So do you know who they are?
Those are athletes that made endorsement deals with shoe manufacturer such as Nike and Adidas.
Why would they want to do that?
It is simply because they want us, the consumers to buy their products.
Companies such as Nike and Adidas paid millions of dollars just for those superstars to wear their shoes. It is simply because of percepetion
Those companies want those athletes to bring an excellent brand image to the consumers so the consumers will have the perception that those brands are the best, since athletes always get the best and wear the best shoes.
Hence, endorsement is also an example where marketing meets finance. It is because these deals require a huge amount of money.
Then again, endorsement as a marketing strategy has worked pretty much so far for those two companies,
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