On the previous post, I mentioned that Jamie owns restaurants around the globe, two in United Kingdom, and one is in Amsterdam, Holland . All of the restaurants are named fifteen (I don’t know why he named both restaurants “fifteen”).
All of those restaurants were established by the Jamie Oliver Foundation. Those restaurants however, are different to any other conventional restaurant. Those restaurants are employed with chef that have no culinary background.
Then, what’s the point of hiring them?
Jamie Oliver wanted to help the young adults who live in the projects, unemployed, and have no stable income. By hiring them, it helps them to have job, a stable income, and so that they will have better standard of living.
Jamie and all his staff taught the kids who are from the projects the tricks of the trade of cooking. They also taught them the proper manners and attitudes on being a student and a chef.
Thus, according to my understanding, Jamie can be considered as a social entrepreneur. He is an entrepreneur who cares about his society and want the society to have a better life.
I guess what Jamie Oliver did with Fifteen is what corporate companies usually call it as CSR.
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