Who would’ve thought that beer and sport could work together.I guess, those two contradict each other don’t you think. Sport makes you healthy, beer, well beer creates “beer belly”.
Well, that does not occur in the business world. Beer, in the sporting industry, is a huge thing.
There are two major brands that are involve in the sporting industry. Carlsberg and Heineken.
Both of them are hugely involved in the football (soccer) world. Heineken is one of the main sponsor of European Champions League, and Carlsberg, used to be the sponsor for one of the English Clubs, Liverpool FC.
They have dominated the sporting industry in such a way that it influences the people that sports are now enjoyed with an ice cold beer.
Obviously, by having that influence towards the society, Heineken and Carlsberg would not have any problem with their sales, since the sporting industry is now on its booming phase, a lot of people would watch sports weather it’s live or it’s on tv.
If there’s a, for instance, a champions league game, and for some reason you want to go to a pub. Instantaneously, you would order a pint of ice cold beer.
That’s the influence that heinken and carlsberg brought to today’s world.
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