Memorandum for Best LinkedIn Practices

MEMORANDUM

To:                   Team Capybara, Technical Writing 301 Team

From:              Samantha Lee, Technical Writing 301 Student

Date:               October 22, 2021

Subject:           Ten LinkedIn Practices for Networking

Below are ten practices for effectively using LinkedIn as a networking site:

1. Maintaining a LinkedIn profile with relevant experience and qualifications that appeal to the target audience (Schaffer).
2. Including industry-related keywords in the profile to improve Search Engine Optimization (SEO) and search visibility (Lincoln).
3. Creating a custom profile URL that is personalized and presentable (Lang).
4. Connecting with LinkedIn users such as familiar individuals (Prasad), employees from organizations of relevant industries (Mind Tools Content Team), and people who viewed your profile (Schaffer).
5. Posting informative content to demonstrate professional knowledge and interest in the target industry (Balkhi).
6. Participating in LinkedIn groups to discuss industry-related topics while making connections (Clark).
7. Asking previous employers for recommendations and endorsements (recognition of skills) to gain social proof of professional abilities (Schaffer).
8. Sending customized notes with connection requests to encourage positive responses (“How to write compelling LinkedIn connection request messages”).
9. Viewing a company’s page and employee profiles to learn about the business while possibly encouraging company members to view your profile (Schaffer).
10. Using LinkedIn’s Advanced Search to effectively explore job opportunities and to filter results by characteristics such as companies, location and industry (Mind Tools Content Team).

The above list provides suggestions for creating a well-composed profile and making connections on LinkedIn to expand your professional network. Please contact me if you have any questions.

Works Cited

Balkhi, Syed. “How to Network on LinkedIn Like a Pro.” Business.com, 22 Apr. 2021, https://www.business.com/articles/linkedin-networking-tips/.

Clark, Christina. “Is There Still a Place for LinkedIn Groups in Your Marketing Efforts?” SmartBug, 1 Apr. 2019, https://www.smartbugmedia.com/blog/linkedin-groups.

“How to write compelling LinkedIn connection request messages.” Arrive, 3 Nov. 2020, https://arrivein.com/career-ca/how-to-write-compelling-linkedin-connection-request-messages/.

Lang, Peter. “LinkedIn Best Practices for Marketers: 20 Actionable Tips.” Uhuru Network, n.d., https://uhurunetwork.com/linkedin-best-practices/.

Lincoln, John E. “LinkedIn SEO: How To Get Your Profile Optimized & Ranking.” Ignite Visibility, 5 Jan. 2020, https://ignitevisibility.com/linkedin-seo/.

Mind Tools Content Team. “How to Use LinkedIn Effectively.” MindTools, n.d., https://www.mindtools.com/pages/article/linkedin.htm.

Prasad, Kiran. “Four Tips to Network on LinkedIn.” Official LinkedIn Blog, LinkedIn Corporation, 12 June 2020, https://blog.linkedin.com/2020/may/june/12/four-tips-to-network-on-linkedin.

Schaffer, Neal. “21 LinkedIn Best Practices for Business Professionals to Follow for Success.” Neal Schaffer, 5 Sept. 2021, https://nealschaffer.com/linkedin-best-practices/.