INFORMATIVE ABSTRACT
Glacier Greens Farm is planning to set up its first hydroponic farm at Blueridge Elementary School in North Vancouver. The vegetable production date is on December 15, 2021, and it intends to open for retail on January 15, 2022.
The company is currently relying on the product mix and pricing based on the recommendations of the farm manufacturer located outside Canada. Information about the cost of packaging for its retail store is still lacking.
A marketing research analysis and comparative packaging research was conducted to assist Glacier Greens Farms in making product mix, pricing, and packaging decisions based on local information. Basing the farm’s marketing and packaging decisions based on local information will maximize revenue and reduce costs. This report finds that the top six vegetable products to produce to maximize the farm’s sales are lettuce, kale, spinach, basil, bok choy and arugula. The study about the farm’s competitor’s prices reveals that the manufacturer’s pricing recommendations are competitive, and the farm has room to increase the basil price. Disposable plastic bags are the most cost-effective packaging material to use in the farm store.
Enclosure:FormalReport_LASalamanca
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