2:2 – LinkedIn Best Practices Memo

MEMORANDUM 

To: Team Rocket, ENGL 301 Technical Writing 

From: Dave Borrel

Date: October 22nd, 2021

Subject: The Ten Best Practices for Using LinkedIn.

LinkedIn is a professional networking platform that is both used by employees, companies, and many other industry leaders. From expanding existing networks to finding a new career, many opportunities to grow as a professional are found on this website. After using articles online and the UBC careers website, the best practices for using LinkedIn can be found below.

Profile Tips

  • Use a professional profile photo to improve chances of visibility.
  • Using descriptors aside from job titles in the Headline can improve visibility.
  • Ensure that the included summary tells a compelling story.
  • Use accomplishment statements to describe any experience.
  • Listing relevant skills helps to substantiate headline and summary.

Networking Tips

  • Get involved by joining groups, liking posts, and commenting.
  • Don’t be afraid to seek advice from those who have more experience.
  • Send an invitation to connect to newly met peers at any event.
  • Endorse other individuals on the platform that you value.
  • Publish long-form content to foster conversation and resonate with others.

If used correctly, Linkedin can be used as a powerful tool to find opportunities across the globe. It is important to keep a LinkedIn page up to date and continue to tailor it to the specific industry of interest.

 

Works Cited

Balkhi, Syed. “TIPS for Successful Networking on Linkedin.” Business.com, 21 Apr. 2021, 

    https://www.business.com/articles/linkedin-networking-tips/

Deehan, Jane. “20 Steps to a Better LinkedIn Profile in 2020.” LinkedIn, LinkedIn, 20 Feb. 2020, 

    https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017

UBC. “How to Make the Most of LinkedIn.” Student Services, 24 Aug. 2021, 

    https://students.ubc.ca/career/career-resources/make-most-linkedin

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