Ingvar Kamprad is a prime example of an entrepreneurial business man. As he considered a new approach to buyers, offering affordable pricing and groundbreaking ways of presenting the products. Not only does he presents a place to shop for furniture, but the “home” atmosphere he presents its furnitures, revolutionizes the industry. Ingvar Kamprad brought his entrepreneurial nature into the business, his innovation and ideas of opening stores all over the world with the same “Swedish Style”, including developing countries shows his strong personality of being a risk-taker. Moreover, as an entrepreneur, he organized and designed productions through his ways, and was the major ground stone in the success of the company, by establishing a division of  labour to promote specialization and efficiency.