“We’re not just in your neighbourhood, we’re your neighbours. Join our team.”

Have you ever imagined that you could wake up one morning and look next door to see that a house has been transformed into a Tim Hortons overnight? Well, in Southwest Calgary it happened. In efforts to increase their marketing, Tim Hortons wanted to draw attention to the job availability in their Alberta restaurants that they are trying to fill. This is what they call the Tims Next Door’ recruitment campaign. I believe this is a great idea! What better way to market a business than to put it right in front of people where it is easily accessible. People were offered free coffee and donuts to go inside the home and take a look to see what working at a Tim Hortons is really like. Although this kind of campaign can be pretty costly – turning a home into a restaurant for just one day – it is a unique strategy that could work for them. People all over Canada were commenting on how they would like to see the campaign come to their neighbourhood. If this strategy is successful, Tim Hortons could see an increase in employees, which would lead to an increase in their sales, and therefore, an increase in their revenue.

Sources:

http://www.bnn.ca/News/2014/9/23/Calgary-home-quietly-turned-into-Tim-Hortons-overnight.aspx

http://life.nationalpost.com/2014/09/23/a-bit-of-a-treat-for-us-tim-hortons-transforms-suburban-calgary-home-into-pop-up-shop-wowing-neighbours/