Internet is the future?… NO, it’s the present
Oct 16th, 2010 by erickyao
Several centuries ago, a lot of people would have said “How can we survive without food?”
Several decades ago, a lot of people would have said “How can we survive without electricity?”
Today, a lot of people would say “How can we survive without INTERNET?”
What is online? …
A better question would be: What is NOT online?
DVDs and CDs that we used to buy 10 years ago are now available online
Newspapers are posted online everyday
All songs (or most of them) can be found online; one of the most popular video site being YOUTUBE
Talking to friends can be done with MSN messenger
Articles and published work are located in online databases
Many companies provide online billing
The list goes on…
As our marketing teacher Tamar has added: the advantage of viewing all those online is that “… IT’S FREE!”
Many employers noticed the increasing trend of individuals using the internet and, as a result, taken advantage of it by recruiting online. Consequently, job sites such as monster.ca or craigslist.com have emerged facilitating both the employer and the employee. As opposed to the old days when people still looked for employment opportunities in the newspaper, most of today’s employees now look for jobs online. In addition to specific sites, many employers also tried to advertise and recruit via social networking sites such as FACEBOOK. Those social networking sites are sites that are the most daily visited sites and with the number of people using it, an ad posted for an hour on FACEBOOK can be very effective.
I recently read a blog in which the author posted some statistics. These stats revealed that more than half of the U.S. population use internet, or more specifically watch videos. I don’t know how reliable those stats are but they don’t surprise me at all.
The Following video has more than 300 million views:
Posting ads online can be useful to target younger consumers and those who are familiar with technology. More and more companies are aware of that and adjusting to it by creating company websites or posting commercials online (eg. YOUTUBE). This can, however, be a not a very effective strategy for companies selling products to seniors, who might not know how to use a computer.