Posted in Uncategorized on Dec 5th, 2010 No Comments »
“Groupon is a deal-of-the-day website that is localized to major geographic markets in the United States and Canada.” (Wikipedia). It sends out daily emails to subscribers informing them about deals in their geographical region. I subscribed to Groupon in July 2010 and unsubscribed in August 2010 because I thought that deals posted on that website […]
Posted in Uncategorized on Nov 28th, 2010 No Comments »
I was reading Derek Li’s blog and found some interesting points regarding the GM’s ad. In class, Tamar has shown us the characteristic of advertising which included information, persuasion, and reminder. I am going to remind you, blog readers, of the video introduced by GM and posted on UBC blog by Derek. In those types […]
Posted in Uncategorized on Nov 21st, 2010 No Comments »
I am posting this blog in response to Catherine Hsu’s blog. She discussed several important issues about printing disturbing pictures on cigarettes’ packages. I totally agree with the fact that it is not really ethical to add those images to the packages. Also, I do not think that this will be very effective for several […]
Posted in Uncategorized on Nov 14th, 2010 1 Comment »
The other day, while getting my haircut, I thought about the Canadian’s growing service sector and its impact on future generations. As a result of high demand for services, most people today work for in the service sector. With the advancing technology, some tangible goods are no longer purchased in the stores but instead downloaded […]
Posted in Uncategorized on Nov 6th, 2010 2 Comments »
BMW is one of the most popular car brands in the world. This German car positions in the luxury side of the industry as it sets its price above average. Indeed, the cheapest sedan costs around $40,000 and the most expensive models are over $100,000. Over the years, BMW has built a strong brand and […]
Posted in Uncategorized on Oct 30th, 2010 1 Comment »
Last year, Apple came out with a “tablet PC” called Ipad. It can be used to watch movies and read books in a bigger screen. Other than that, the Ipad is nothing else but a huge Ipod. In doing so, Apple has developed a competitive advantage as no one in the industry has ever manufactured […]
Posted in Uncategorized on Oct 23rd, 2010 No Comments »
What do they have in common? … They are all VERY expensive!! Is it because the cost of manufacturing those products are high? No, it is simply because their internal values are worth this price. Those companies have been able to create value related to their products. This is rather interesting: the higher the price […]
Posted in Uncategorized on Oct 16th, 2010 No Comments »
Several centuries ago, a lot of people would have said “How can we survive without food?” Several decades ago, a lot of people would have said “How can we survive without electricity?” Today, a lot of people would say “How can we survive without INTERNET?” What is online? … A better question would be: What […]
Posted in Uncategorized on Oct 9th, 2010 No Comments »
Whether this commercial is ethical or not, it has certainly made a lot of people laugh. I personally think that abnormal and original commercials are the most effective. As depicted in the video above, a couple desperately tries to kill each other for a common purpose: drive the TOYOTA to work. This is rather humorous […]
Posted in Uncategorized on Sep 21st, 2010 No Comments »
Last year, while seating in my Psychology class, I learned something rather interesting about marketing. A research has been conducted to test the behaviour of a randomly selected audience. A commercial was shown to the audience and, occasionally, random words such as “Coke” or “Lemonade” popped out for a fraction of seconds. Later on, subjects […]