What is TikTok?
TikTok is a Bytedance Limited mobile video app that integrates artificial intelligence with short video sharing. Users can film or post a 15-second video to share their life or experiences. For me, it’s like learning tapas; I can acquire the stuff I want to study in a short amount of time, such as PPT and Excel skills or a creative dish recipe. Because this app incorporates AI technology, it will recognize the kind of videos that users enjoy and automatically show these videos to them. TikTok has 689 million monthly active users, according to sources, while Douyin (China’s version of TikTok) has 600 million daily active users.
Who is the co-founder?
Yiming Zhang is the co-founder and CEO of Bytedance. As an entrepreneur with a technical background, the 36-year-old Yiming Zhang has a wealth of entrepreneurial expertise. He earned a bachelor’s degree in software engineering from Nankai University in 2005. The majority of his professional experience is in the field of technology. For example, he was involved in founding a number of Internet enterprises, including Kuxun and Jiujiufang.
Yiming Zhang established ByteDance in March 2012 after noticing the growing trend of the mobile Internet. Before founding TikTok, his team first developed a mobile application called “TopBuzz” and then continued to explore different products, such as watermelon video, connotation comics, etc. Douyin (the Chinese version of TikTok) was launched in September 2016. The Bytedance AI Lab was founded in October 2016. Bytedance has also become the first choice for a large number of technical talents. In 2017, Douyin was renamed TikTok and entered the international App Store and Android application markets. It officially entered the North American market in 2018 when it paid $1 billion for the short video APP Music.ly, which has over 240 million users. TikTok MAUs are expected to reach 1.2 billion in 2021, and TikTok is valued at $50 billion by investors. Yiming Zhang, the company’s CEO, is stepping down on May 20, 2021.
I believe TikTok is a marketable invention, and Yiming Zhang has deftly grasped the problem of mobile Internet information overload. People in today’s environment are confronted with an increasing number of options, and they are frequently at a loss for what to do in the face of an onslaught of information. In this situation, the information gathering approach will no longer be the traditional media’s human editing mode but rather a more intelligent and personalized automatic recommendation, which is especially valuable in today’s fast-paced environment.