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Pitch Pool: new Dyson vacuum with laser technology

Posted in Pitch Pool

The President of Dyson – James Dyson launched a new pitch video for Dyson vacuum with latest laser technology. This pitch video encompasses a holistic view from the concept, to lab experiments, to product demonstration.

The Dyson V15 Detect cordless vacuum presents a compelling value proposition with its innovative features, such as laser technology, piezo sensor, and real-time feedback. By effectively addressing market competition, educating consumers, and maintaining product quality, Dyson has the potential to capture a significant market share and solidify its position as a leader in the cleaning industry.

Additionally, from a marketing point of view, the president is a designer by heart and a businessman second. That says the product is developed to bring values to household, rather than simply making profits out of them. I am a loyal client of Dyson, seeing this video makes feel more strengthen in my faith for this brand and its product.


( Average Rating: 5 )

5 Comments

  1. emma markoff
    emma markoff

    I personally love this example – Dysons are amazing and I am constantly impressed.

    I appreciate you stating that the president is more of a designer by heart, rather than someone more involved in business: I think going back to the idea of the pitch pool – how entrepreneurs are just ordinary people – I think there are likely many individuals out there who could come up with similar ideas as James Dyson, however he has the business platform to produce and market his products. And of course, with that platform, he has the opportunity to continue designing and producing (lucky us!).


    ( 1 upvotes and 0 downvotes )
    June 4, 2023
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  2. helena wright
    helena wright

    Yes, I would invest in this product. Dyson’s products are in nearly every American home, myself included. There are some household staples that everybody needs, like vacuums. This makes vacuums a great product for investors because there is security in knowing that its product that is in demand. Like most technology, folks are always looking to upgrade, and the household vacuum is no different. Further, Dyson has created a reliable and strong brand identity that has put the company in good favor with consumers, and over the years they have built trust with consumers and their products. Through this pitch, they demonstrate how they are capable of bringing a new approach to vacuums by emphasizing that their unique approach is engineered with strong design and the newest technologies (lasers).


    ( 1 upvotes and 0 downvotes )
    June 21, 2023
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  3. meagan kelm
    meagan kelm

    Yes I would and did buy this product and here is why

    The founder and inventor of Dyson is giving the pitch and during the pitch sounds knowledgeable and passionate about every aspect of the vacuum. This is not Dyson’s first product but it is new and innovative, James does a good job at demonstrating the new features and the science behind them that makes the story both compelling and credible. The Dyson vacuum, with it being wireless and using cyclonic action makes it stand out from the rest in a very competitive market. This company has created other successful vacuums in the past so it is clear they have a path forward with a plan to continue to advance and innovate their products.


    ( 0 upvotes and 0 downvotes )
    January 24, 2024
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  4. jiange
    jiange

    I like this pitch. While Dyson is household names in home appliances worldwide, it still requests edges and effective marketing to stand out among competitors and justify the premium the brand is charging. The pitch is compelling and credible, with knowledge and passion.


    ( 0 upvotes and 0 downvotes )
    May 26, 2025
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  5. Vlad Rymar
    Vlad Rymar

    Yes, I would invest in this venture. Dyson has a proven and flawless track record of quality and quality. Thus, this pitch further highlights Dyson evolution in home tech via the laser guided cleaning concept. This cleaning concept shows a clear differentiation from competitors, if there were any, and the Dyson brand’s trust and confidence makes the widespread adoption and justification behind the price very likely. Jason Dyson’s presentation, Dyson CEO, is very thorough, detailed, and confident, demonstrating why the company is the flagship of the home technology which reflects in their technologies such as this one.


    ( 0 upvotes and 0 downvotes )
    May 27, 2025
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