ETEC 522 – May 2012

David Vogt 7:45 am on May 6, 2012

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  dubiend 6:19 pm on May 21, 2012 Permalink | Log in to Reply

  Arial McNichol shows enthusiasm, passion and sincerity and her message seems complete. She showed good judgment by indicating MEgo has already achieved and that she’s been self-sufficient and competent enough to bring the company to its current level.

  • Pain Point: Currently, one needs to fill out a new profile and add different content each time they want to use social media.
  • Solution: Filling out profiles on social media in one place.
  • Differentiation: MEgo offers the convenience of filling in your social media content in one place and it is mobile.
  • Marketing: where and how buyers/users will be reached;
  • Championship: the competency of the venture’s leaders and advisors; There is a patent pending, marketers have approached MEgo, a major sports equipment company has already launched a global contest in partnership with MEgo, and MEgo has begun making money.
  • Competition: —
  • The Ask: —
  • The Return: —

  MEgo seems to be to web 2.0 applications what readers are to blogs. It offers convenience and time-saving with respect to social media use. It seems to offer more than this, though, and I would have liked to see at least a shot of the UI, if not a brief demo of the app. One concern I have is that there are new web 2.0 tools being created all the time, and some of them will either disappear or become acquired by other companies while only a few will be popular with the majority of social media users. How will MEgo deal with these changes?

  If these questions could be answered positively, and with justifications, I would invest in this company.

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  jtpatry 7:18 pm on May 21, 2012 Permalink | Log in to Reply

  Arial McNichol demonstrates confidence, energy and a passion for her MEgo business venture. Ms. McNichol understands and shares the pain of filling out online profiles for any site that requires one. With a simple one-stop profile creation on MEgo, online profile creation couldn’t sound any simpler.

  Credibility:
  Ms. McNichol delivers a convincing pitch that demonstrates confidence and passion in the MEgo product. Ms. McNichol mentions in her pitch, that MEgo has already brought investors into the product, along with corporate sponsorships.

  Management Team:
  There isn’t any mention of other team members specifically, but there must be the behind the scenes individuals in the design and maintenance of the widget.

  Concept:
  The idea of portable profile is a concept that I haven’t heard much of until this pitch. As one who uses various social media sites, this concept is intriguing, as it becomes the one place where information is housed and than updated to the various sites that are used. The market is open for new and exciting ideas, and MEgo seems to be tackling an area that is new and filled with opportunity.

  Opportunity & Competition:
  There isn’t any mention of competition in the pitch, but in a realm of web 2.0 tools that is ever changing, how will MEgo keep up, or continue to appeal to the user?

  Marketability:
  MEgo claims to have investors and sponsorships already, and is ready to continue the push forward. It would have been valuable somewhere in the pitch if Ms. McNichol provided a demonstration, or even an image or two of what MEgo does/looks like.

  Exit Strategy:
  Ms. McNichol clearly demonstrates a passion for the product. Besides informing the viewer of how investors and partnerships exist, there is little mention of any future projection of where this concept is going. With the ever-changing market of web 2.0 tools, how will this company/idea continue to keep up with the competition and stay ahead of the technological world?

  As an EVA, I have great interest in this pitch, but I am not comfortable investing any capital into this project until there is some evidence of where this company sees itself in the future.

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  vawells 12:19 pm on May 23, 2012 Permalink | Log in to Reply

  Hi Jon
  I also viewed this pitch and had the same doubts that you share. While Arial McNichol was passionate about the venture looking at the ever changing web 2.0 tools, how quickly they rise and fall I would be hesitant to invest in the venture.
  Valerie

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  jtpatry 1:55 pm on May 23, 2012 Permalink | Log in to Reply

  Hi Valerie,
  I agree 100%! With the ebb and flow of the web 2.0 market, you never know what will be successful or not. I guess that’s why there is the market research conducted, but even then, by the time that is all completed, things have changed again.
  JOn

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  Denise 5:17 am on May 27, 2012 Permalink | Log in to Reply

  I really liked both your analyses of the pitch and the descriptions of the how it fits the pitch criteria. For a 1 minute pitch it peaked my interest to hear more and explore andswers to questions you have both raised.
  I found it interesting that you both decided the opposite re funding the venture. I think I woudl have opted to fund the vnture – at least to hearing about it in more depth. Jon do you think you lcosed that option a bit too soon?

  Denise

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    jtpatry 8:16 am on May 27, 2012 Permalink | Log in to Reply

    Good Morning Denise,

    I think the concept and the MEgo pitch has some great value, but as an EVA with capital to invest, I felt that the evolution of this growing, dynamic company in terms of revenues, expenses and growth was not clearly voiced (aside from mentioning current investors and a sponsor). It would have been valuable to hear Ms. McNichol express the financial projections of MEgo in 3-5 years. Lastly, there wasn’t any mention of and financial expectation/requirements the company is seeking from new investors. If those areas where explained a in a bit more detail, along with the concerns mentioned in the previous post. If MEgo successfully convinces me, as an EVA I will gladly.

    Thanks for the question Denise.

    Jon