ETEC 522 – May 2012

Learning Unlimited I would support a ven…

Learning Unlimited

I would support a venture of this nature, but I am not convinced in supporting this specific one based on the elevator pitch.

Although I find the idea of a learning venture/collaboration between universities and high schools both important and a good idea to motivate learning, I found the elevator pitch lacked many important elements to convince me.

Message

The CEO of Learning Unlimited outlined the program and briefly described and gave selective examples ofcourses offered over the course of a weekend. However, I found that the images chosen and the learning subjects\workshops shown appeared more like a summer camp than an introduction to how stimulating and engaging learning can be or what higher learning can offer within universities and colleges.

I found that the message was not particularly passionate or persuasive and that the images chosen were of poor quality.

CEO & Team

The CEO does not particularly convey capability, confidence or experience. Focusing a bit more on volunteer teachers working in collaboration with various universities, in my opinion, would have added credibility and further demonstrated the venture’s success.

Concept

The venture concept is feasible, since it is possible to find volunteer teachers and get the collaboration of high schools and universities –

Marketability

Who profits from this venture?Is it a purely a ‘good deed’ intended to promote learning – or is it a business venture?This is unclear in the elevator pitch. The CEO describes this venture as a ‘College student movement’ – How does this movement spread or how is it funded?

Venture Plan

The venture plan is well outlined, providing a good idea of growth in the last year with an estimate for expansion in the next 5 years. However, I am not sure to whom this pitch is destined?Should this interest high school principals and teachers who then encourage students to enter their program?Is it destined to teachers so they volunteer or to universities so they lend their classrooms for the workshops?

All in all I tend to have a soft spot for any venture that promotes learning for learning sake, and find the idea presented by ‘Learning Unlimited’ has great potential.I think the elevator pitch should be spruced up and clearly think about who their audience is.Are they trying to address high-school students and teachers; or/and motivate college\university students to become volunteer teachers in the program; or/and promote the program to universities so they lend their facilities to accommodate this program. Perhaps an elevator pitch for each could be created . . .?