“Rewriting” Literacy and Consciousness

Although we now take it for granted, writing has had and continues to have a profound effect on our world. Ong (1982) posits, “More than any single convention, writing has transformed human consciousness” (p. 77). Our writing space, the material and visual area in which writing takes place (Bolter, 2001), has taken many shapes throughout the years – clay, papyrus, codex, paper, wax, parchment, and computer screen.   Both Ong and Bolter agree that these technologies of writing are not culturally neutral, and as such have modified the ways in which readers relate to text and have made changes to patterns in literacy.

The creation of the printing press was a remediation of previous print technologies. Bolter uses the term remediation to describe a shift to a newer form of media which takes some characteristics from a previous form, but then refashions it and improves upon its affordances (Bolter, 2001). Copying books by hand was painstaking and time consuming. Handwritten letters were often inconsistent in size and errors in transcription were often made. Due to these limitations, books were obviously not widely available and ideas were spread slowly. The printing press remediated the process by enhancing quantity, quality and distribution which created an immediate and wider literate public. There was more regular spacing and hyphenation, and more consistent grammar and punctuation (Bolter, 2001). Readers were able to more easily interpret the message as intended by the author.

Printing had its own critics who feared that books propagated lies or indoctrinated naïve readers. Prior to the printing press, the Church played an important role in regulating the dissemination of books. Censorship and book burning were not uncommon practice. With the advent of the printing press, the Church no longer had the wherewithal to control the quantity of books available nor the content in them. Consequently, more scientific books were printed which allowed for greater strides and advances in understanding and discoveries (Marker, 1985).

The medium read from – whether it be papyrus, codex, or printed book, does have an effect on the perception of the reader. As in Bolter, “The very materiality of writing binds writing firmly to human practices and therefore to cultural choices…[they] are so intimately related that it is not useful to try to separate them: together they constitute writing as a technology” (Bolter, 2001, 11%).  The printing press and computer have had an effect on our view of previous writing techniques. Text that is carved in stone is regarded with more legitimacy and importance than those that have been hastily typed onto a computer screen. Manuscripts are now regarded as art and the craft of text creation without technology is admired. Printed books alike are thought of as “the most highly valued form or writing” (Bolter, 2001, 3%) and as “an unchanging artifact, a monument to its author and its age” (Bolter, 2001, 4%). With regards to the changing role of author and reader, Bolter surmises that the distance between them has been magnified, and the reader is simply a “visitor in the author’s cathedral” (Bolter, 2001, 4%). Authors were (and generally still are) regarded as knowledgeable and expert in their field; and writing was and is still regarded as a respectable and almost heroic undertaking.

In the current late age of print, Bolter (2001) sustains that the changeability and impermanence that the computer offers during the writing process are valued affordances. As cited in Ong (1982), McLuhan asserts that, with the emergence of print, the fixed point of view placed a greater distance between writer and reader. In contrast, Bolter (2001) maintains that the distance between author and reader is diminished as the reader has the opportunity to also serve the role as author. The collaborative nature of the internet and the computer has the potential to “rewrite” the ways that authors and readers interact, thus enhancing the environment for collective knowledge construction.

In the final analysis, the printing press was nothing more than a medium for promoting widespread literacy – but in doing so, it was a catalyst for change of consciousness (McLuhan, as cited in Ong, 1982). Societies were altered forever and profoundly. The promise of new technologies and hypertext will likely rewrite human consciousness once again, possibly allowing for more intimate and diverse ways of knowing and collaborating (Keep, McLaughlin & Parmar, 1995).

References

Bolter, Jay David. (2001). Writing space: Computers, hypertext, and the remediation of print [2nd edition]. Mahwah, NJ: Lawrence Erlbaum.

Keep, C., McLaughlin, T., & Parmar, R. (1995). The electronic labyrinth. Retrieved, 22 October 2015, from: http://www2.iath.virginia.edu/elab//elab.html.

Marker, Gary. (1985). Publishing, Printing and the Origins of Intellectual Life in Russia, 1700-1800. Princeton, NJ: Princeton University Press.

Ong, Walter (1982) Orality and Literacy. New York, NY: Routledge.

2 thoughts on ““Rewriting” Literacy and Consciousness

  1. Hey Janet,

    I appreciated your post’s clarity. It seems we are interested in the same line of thinking:)

    I wanted to move a bit further into your closing comment in terms of new technologies rewriting human consciousness. There is quite a bit of information regarding neuroscience and education, and how new technologies such as the internet are actually changing the structure of our brain (strengthening certain areas and weakening others).

    “[S]urfing the Internet engages multiple areas of the brain, a sign of complex work being done. In fact, searching and learning on the Internet demands more complex work from the brain than reading a book, which was historically the gold standard.”
    (Feinstein, 2011, pg.75).

    When considering that the human mind, and therefore our own consciousness, is being transformed by developing technologies, there are certainly going to be reactions (both positive and negative) form those in education. But most interestingly, how we as ‘connected’ humans are able to alter the functions of our brains depending on which technologies we chose, as a direct result of our culture. This connects back to Bolter’s ‘remediation’ as well, where each new technology replaces another. However, how does this changing of mediums improve on the one before it, as Bolter refers to, when the change itself affects the structure and function of the human brain? When technology directly affects human biology (or at least brain functioning), how do we know what is the best direction?

    Bolter, Jay David. (2001). Writing Space: Computers, Hypertext, and the Remediation of Print. Mahwah, NJ: Lawrence Erlbaum Associates.

    Feinstein, Sheryl. (2011). The Teenage Brain and Technology. LEARNing Landscapes, Vol.5 (1), pp.71-84. Retrieved from:
    http://www.learninglandscapes.ca/images/documents/ll-no9/sfeinstein.pdf

  2. Hi Janet,

    I think you’ve raised an interesting point regarding the transformative nature of the printing press and the internet on writing and the human consciousness. What I find interesting about the process is that many of the thoughts in Bolter are those done in reflection…after the fact. I wonder if there is a way to predict whether something will have this impact going forward. I guess its a million dollar question. But perhaps there are some criteria we can establish that would help us understand when moments like the Internet and Printing Press actually arise. Can we say that 3D printing for example, will allow us to redefine our understanding of patience if it becomes possible to manufacture any object you wish within a very short time frame? Will such a development transform our consciousness as you suggest; are we now entering a period where different technologies have the possibility of transforming us in ways faster than we have previously been exposed to? I guess there are no answers to these questions, but its important to recognize these moments and ‘evolve’ accordingly.

    Thank you for a great post.

    Maxim

Leave a Reply to rochelle lamoureux Cancel reply

Your email address will not be published. Required fields are marked *

Spam prevention powered by Akismet