As I was reading this post from Kit’s marketing blog (https://blogs.ubc.ca/tszkitng/2010/10/21/post-5-costco-in-ubc/), I realized that it would be fabulous idea that Costco open a branch in UBC campus. Most of the students here are trying to be frugal, at least when they eat in their residence. Although Save on foods and Safeway located in and near UBC do provide relatively low price of groceries, I wouldn’t hesitate to become a loyal customer of Costco if they establish a branch near UBC campus. I personally think that Costco can easily attract consumers in UBC since it normally delivers 3 of the 4 P’s that consumers value the most: produce, price, and place (in case it opens a branch in UBC). I definitely agree with Kit’s opinion that they maybe should open a branch here in UBC.
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