Last month, I’ve mentioned that The Gap have changed from its traditional logo to a new one that eliminated the blue background and put a small blue box on top of letter P instead. This created many controversies among consumers, and many argued that they don’t feel the same amiable feeling when viewing The Gap’s new logo. After experiencing many controversies, The Gap finally decided to stick with the traditional logo and keep it unchanged. The Canadian Marketing Association viewed this incident very interesting. I think they viewed this incident particularly more interesting than others because now the Lululemon has very similar logo as The Gap’s old logo. Although The Gap had reverted back to its original logo after listening to consumer’s reactions, whether Lululemon’s action is ethical or unethical remains unchanged.
Canadian Marketing Association (CMA) blog:
http://www.canadianmarketingblog.com/archives/2010/10/lemons_the_lulu_kind_1.html