Picture credits to gigjets.com.

Nintendo had created the ultimate childhood experience for everyone, bringing to us games consoles like the Nintendo 64 and Wii. The company displays all the characteristics of an entrepreneurial venture: substantial wealth generation in a short period of time, innovation, and risk. Although the establishment was initially founded as a card business, its actual venture into the electronics market created massive short-term profits. The Nintendo Entertainment System was introduced in 1985, and it became an instant success, selling over 60 million units in two years.

Picture credits to www.gameyea.com

Soon after that, the Gameboy was released, becoming the most successful video game system ever invented. Nintendo continued to devise even more advanced game consoles, displaying the company’s constant innovation, resulting in what eventually became billions of dollars in profits. The risk of this venture was not small, as the video game industry had crashed in 1983 because of growing home computer usage. It was not until Nintendo entered the market that the video game industry was revitalized. The fact that Nintendo was able to overcome all the obstacles and generate such substantial profit in the short-term shows that it is a commendable entrepreneurial venture.