On September 22, 2017,

Amazon made a public announcement claiming that they have established a partnership with Olo, an online platform that allows customers to order food for delivery and takeout online. Lots of restaurants are affiliated with Olo, with popular choices such as Chipotle, Five Guy’s, Jamba Juice, and Shake Shack (Shen, 2017). Having just acquired Whole Foods earlier this year, Amazon is looking to expand its food horizons even more and try to start delivering delicious food from many fast casual restaurants. While Amazon already had a division specializing in food delivery, known as Amazon Restaurants, its service definitely was not as widely known and restaurant choices were at a bare minimum. This official partnership between Amazon and Olo has great potential to bring fast casual favourites straight to people’s doors.

This partnership can greatly elevate Olo as a company, as well as Amazon through its restaurant specialization, since it is beneficial for both parties. Though Olo is already known for its good service through its takeout and delivery, Amazon has its name near the top of the list of large corporations. While Olo will still be providing the main service of the ordering of the food, Amazon will be in charge of the delivery and transfer process. For a fact, Olo is going to be getting their name out to the world with this confirmed partnership. Amazon is clearly becoming serious about the food business ever since their acquisition of Whole Foods earlier in the year (Krishna, 2017) , and now the acquisition of Olo will help them with the food business even more. “The value for Amazon here is that this partnership gives them potential access to the many different chains in Olo’s client base” (Krishna, 2017).

How is this beneficial to Amazon customers? Starting soon, any customer with an Amazon Prime account will have quick access and delivery of their favourite fast casual food chains. Amazon is already a very common place for consumers to order anything, such as technology, home furniture, and some random knick knacks. With Amazon’s extensive effort to reach out into the food business, if Olo’s client base is ready to work with Amazon, they may become a true dominator in the market, being able to supply almost anything possible to a consumer’s liking. Amazon really seems as if they will be starting to have a monopoly on the market with their ability to provide a vast array of products for any consumer at competitive prices. This partnership between Olo and Amazon will satisfy lots of customers who always ask for popular chains to deliver, and now delivery quality will be of high standard since Amazon will be in charge.

References:

https://www.bustle.com/p/what-fast-food-brands-will-amazon-deliver-chipotle-shake-shack-are-likely-contenders-with-this-new-partnership-2439919

https://www.digitaltrends.com/home/amazon-olo-food-delivery/

https://www.engadget.com/2017/09/22/amazon-olo-food-delivery-partnership/

http://fortune.com/2017/09/24/amazon-restaurant-delivery-chipotle-shack-shake/

https://www.today.com/food/amazon-now-bringing-chipotle-shake-shack-your-door-t116628

Every day, we see the domination and monopoly that lots of companies have in their respective markets. Today, I’d like to focus on an article regarding the boycott of Indian traders from Coca-Cola.

As we all know, Coca-Cola is the main distributor of fizzy drinks, but people never really take time to think of how these drinks are produced and all the resources required to put out such large quantities into the market. These drinks heavily rely on sugarcane, which is grown in large amounts in India, especially the state of Tamil Nadu. The director of NGO India Resource Center, Amit Srivastava, states that “a small bottle of Coca-Cola requires around 1.9 liters of water, and if you take into account the water needed for the sugarcane plants, then it would be around 400 liters of water for a small bottle of Coca-Cola.”

Now how does this relate to business ethics?

First off, what are business ethics? They’re the moral and ethical behaviors, policies, and practices of companies regarding potentially controversial problems.

In this case, Coca-Cola is showing poor business ethics. For the benefits of their company, they are using very high volumes of water in India in order to tend to the sugarcane, which contributes to the flavoring of their drinks. As per the article, if sugarcane plants and the rest of the procedure are accounted for, then it takes around 400 liters of water to successfully form a small bottle of Coca-Cola. Why the company is demonstrating poor ethics is because they are showing absolutely no consideration for the people in the state of Tamil Nadu. The state is already in a drought, and yet Coca-Cola continues to strain water resources from the state in order to produce their beverages. Their failure to realize the negative effect on the rest of the society in India is what is resulting in the boycotting of Indian traders.

I think any business should have business ethics. If a company has no ethics in what they do, they will be doing harm to the general public and their consumers despite making as much profit as they can. What good is there if a company maximizes profit by throwing ethics out the window while have a very negative reputation in the public eye?

The success of businesses is not just all about the money. It is also very important to consider how the money is earned and how having social responsibilities as a company can benefit the general public.

Word Count: 413

https://www.theguardian.com/world/2017/mar/01/indian-traders-boycott-coca-cola-for-straining-water-resources

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