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So I was browsing through blogs and I came across Douglas Lam’s post about outdoor advertising. When we discussed this topic in class I was very intrigued by it cause I have rarely come across any interesting ones in real life. Here’s an example of a cool one I found on the internet.

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If you all don’t realize yet it’s March. March only means one thing and one thing only MARCH MADNESS!

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As we all know, Youtube is an amazing branding tool and provides a unique way to differentiate yourselves from many other people searching to attain that goal. Simple STP if you think about it. But what if everyone is attempting to become that next sensation, the next “Beiber” for lack of better words. What ultimately […]

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When flying on an airplane their are many concerns to the consumer. These concerns mainly fall under about what am I getting from flying from a certain airline. Am I going to feel secure during my flight, are my baggage taken care of, will my flight be comfortable? When I traveled to California just recently […]

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As we have discussed in class most businesses have switched over to value-driven methods of providing there products. When I was on my trip to California I went to Six Flags Magic Mountain and saw what a company looked like who didn’t effectively value its services to it’s consumers. Most People know that Six Flags […]

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As we were discussing the Product Life Cycle in the last class it got me to thinking about many products and what stage of this cycle they’re in. One product that came to mind instantly is the compact disc. When I think of the compact disc it wasn’t too difficult to drop it into one of […]

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Are you a self-proclaimed Gleek? I wouldn’t go out calling myself a Gleek but I definitely not denying that the show has me going along for the ride. No matter what category you fall into Glee is sure doing well with consistently high viewership by its multiple types of fans. But the show itself isn’t […]

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When you walk in to a store there are many factors that effect your purchasing choices; these including Psychological, Social and Situational factors. I have been noticing of late that most stores aimed at the younger demographics are implementing in store DJ’s. This specific target aims at both psychological and situational factors. It is interesting to […]

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As I was browsing through some of the class blogs I came across Tim Tong’s blog and one specific post definitely caught my eye. His post on the NBA and there ads was what sparked my interest. Like Tim I have a soft spot for the sport of basketball. Part of this comes from playing basketball […]

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We are all acquainted with the Green Giant the proverbial Coffee Machine. When walking down the street and you can’t go a few minutes before seeing that very familiar Siren that we have grown to love. But as the 40th anniversary of this Coffee Company is around the corner it is announced that the familiar logo will be no more. […]

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