So I came across this: Dove Ad. Makeover
There are so many creative things as part of this campaign with a strong clear message. The ad.makeover targets audiences with low self esteem to feel good about social media platform use. As you can see from the video above, this video lets target customers create positive messages for one another. These messages go viral through facebook in no time.
A simple positive thought is driven extensively by Facebook. Dove’s brand awareness and reinstating positive messages as part of a white themed soothing background captures the mind of the target audience. The “customize your ads.” factor drives many more to use the application on Facebook and customize their user experience.
This is something that sticks in people’s mind, spreads positivity and gives the user control over what they want to see on their side bar.
It’s a perfect mashup of positive brand experience tied in with the use of correct targeted audience, correct use of digital platform to launch their campaign and within the scope of the vision of Dove as an organization.