An article from The Guardian:

http://www.theguardian.com/sustainable-business/2014/sep/10/energy-consumption-behind-smart-phone

Nowadays, technology is extremely advanced and widely used all over the world. It is no surprise that the market base for cellphone companies is extremely wide, as a life without cellphone in the modern world is not only difficult but somewhat impossible. One of the promotions that we often hear is that by using out cellphones to read newspapers, books, etc., we save our planet’s atmosphere, as less trees are being cut to produce paper to print the above listed items. However as this article points out, cellphones aren’t as “green” as the makers advertise them to be.

The truth is that pressure groups are demanding from cellphone companies to lower their environmental footprint. In my opinion, they should be socially responsible, in order to attract their customers, and if famous newspapers (such as The Guardian) start to point out their unethical behaviour, it will soon reflect on their sales. On the contrary, cellphones are not only wanted, but needed, therefore the fact that sales will drop is questionable.