Archives: September 2014

Battle for your Breakfast Buck

SugaryCereal-Post

Breakfast cereal has been a normal part of our every day routines for over 100 years. In recent years, however, North Americans have been consuming less sugary breakfast cereals and more fibre-rich breakfast substitutes.

As North Americans are continuously in a rush to get from point A to point B (especially in the morning), breakfast sales at fast-food chains such as McDonalds and Tim Hortans are on the rise. Breakfast sales alone account for 15-20% of McDonalds total revenue. McDonalds invented the breakfast sandwich with their “Egg McMuffin” in 1971, and since then it has grown to be the most popular breakfast item on the market today. Although McDonalds still stands at number one for fast-food breakfast sales, competitors such as Tim Hortons, Starbucks, and A&W all offer large breakfast menus, breakfast sandwiches being the top seller.

The reason for the decline in cereal sales is that people are leaning towards healthier breakfast options with less sugar, more fibre, and less gluten. Fast-food as well as fast at-home breakfast options such as smoothies (with a Magic Bullet) and coffee (with a Nespresso or Keurig) are increasing in popularity as well. Though cereal seems to be on its way out, eating breakfast in the morning is getting more popular in Canada and around the world. Over the past 10 years, lunch has replaced breakfast as Canada’s most skipped meal.

 

Source:

http://www.cbc.ca/news/business/battle-for-your-breakfast-buck-fast-food-attacks-cereal-s-supremacy-1.2748472

Photo:

Breakfast Cereals Contain Too Much Sugar for Kids

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HBS Gender Equality

In the past, there have  been a lack of female students and faculty at the Harvard Business School. Throughout the past couple of years, HBS has taken it upon them selves to increase gender equality at their prestigious institution. Women arrive at Harvard with the same test scores as men, but they lack in class participation and tend to fall behind in classes. At the Harvard class of 2013 graduation, there was said to be “little visible evidence of the experiment that they had undergone for the past two years”.

Females at HBS were not treated fairly before the movement towards gender equality began two years ago. Women getting “hazed” or being judged based on how they look or dress is enough to distract them in their academics. The Harvard Business School is making an effort to make women feel more comfortable in how they “speak, study, and socialize”, which will involve a change of mindset in both men and women themselves. Harvard may be sacrificing some potential male students and faculty in order to move towards a better male to female ratio, but in the end both the school and women in general will benefit.

Article: http://www.nytimes.com/2013/09/08/education/harvard-case-study-gender-equity.html?pagewanted=all&_r=0

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